tandfonline.com har udgivet en rapport under søgningen “Teacher Education Mathematics”: Abstract Abstract Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artificial intelligence has changed the nature of marketing and communication between firms and markets. Food marketers need to adjust to this new situation and integrate proven interdisciplinary theoretical frameworks, as these approaches can be aligned to address this situation. Due to the limitations of traditional-marketing-theory, the field has not captured this gap by addressing emerging trends effectively. We address these new developments by introducing the design of the Weltanschauung model, which is based on marketing within the dimensions of designing… Continue Reading →
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tandfonline.com har udgivet en rapport under søgningen “Teacher Education Mathematics”: ABSTRACT ABSTRACT This paper identifies the distinctive features of nonprofit arts sponsorship relative to profit driven sports sponsorship and shows that although arts sponsorship has been little researched, it is a potentially important means of marketing. The methodology employed was a literature review on sponsorship that attempted to distinguish arts sponsorship from sports sponsorship. Then, we present the findings from 23 in-depth interviews with arts sponsee managers, to reveal how they see themselves (as sponsees) being differentiated from sports sponsees. The literature and interview findings are brought together in a discussion that highlights the differences between arts sponsorship and sports sponsorship in terms of target audience, the relationship cost/benefit, range of emotions elicited, awareness, marketing metrics, goodwill, and learning potential.… Continue Reading →
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tandfonline.com har udgivet en rapport under søgningen “Teacher Education Mathematics”: Abstract Abstract Marketing is necessary for all organisations working with a changing client or user base. In order to gauge current marketing practices in libraries, a survey and focus groups were conducted with 36 workshop participants primarily from libraries in Australia. The participants were from a wide range of library backgrounds and it was evident that the focus groups identified a wide range of practices. Participants discussed current marketing activities, highlighting some of the unique ways that libraries are marketing services and collections. Not all libraries have the support and budget necessary to develop a marketing campaign, but librarians can adopt best practices and identify strategies that increase awareness. Libraries may accomplish this by using social media, developing outcomes based… Continue Reading →
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