tandfonline.com – Smart application of learning ecotourism for young eco-tourists

Abstract

Ecotourism is supposed to make efficient, responsible and sustainable use of tourism resources at the destination. The aims of ecotourism can be accomplished by encouraging the appropriate activities, enhancing eco-tourist experiences, and managing tourism resources in a sustainable manner. Smart ecotourism application refers to the innovative tools and approaches to improve the ecotourism practices and experiences. The smart application focusing ecotourism aspect has emerged as a result of the rise of Information and Communication Technologies (ICTs) and the need for sustainability. This study emphasis on young people who are likely to be first-time eco-tourists or to have little experience of ecotourism. However, young people are a great capacity to spread ecotourism awareness both in the present and the future. This study was designed and developed a smart application which aimed to allow young people to learn about ecotourism. This research was conducted using a qualitative approach, utilizing a case study in Klong Noi Community in Surat Thani Thailand. The results of this study will contribute to the current ecotourism literature and broaden understanding of the ICTs-based ecotourism, particularly on the Thailand context. Moreover, they will provide suggestions for ecotourism business in Thailand to develop the smart application attractive to the targets of young people.